I always see design as a way to connect people with their surroundings. And in my philosophy, design should be simple, enjoyable, and engaging. As a designer, I intend to explore the future of language and the relationship between objects and humans. I’m curious about the motivations behind interactions and people’s behavior. Enjoy exploring the emotional connection between people and objects, making products alive, and being talkative.

09/2018-07/2020  Royal College of Art
MA: Innovation Design Engineering

09/2018-07/2020  Imperial College London 
MSc: Innovation Design Engineering

09/2014-06/2018  The University of Nottingham Ningbo China
BEng (Hons): Product Design and Manufacture (First Class Bachelor Degree)

06/2024 - now  Signify_Design Greater China & Growth Markets
Product Designer

11/2020 - 04/2024  Midea Group_Smart Home BG_Corporate Design Center
Advance Designer
· SDD Camera Pro
   Production 2024 & 2025 (Lead Designer)
· BD3E Series
   Production 2023 & 2024 (Lead Designer)
· KUKA KMP Series
   Production 2023 & 2024 (Designer)
· KMP 600P-C-U
   Production 2023 (Designer)
 · MV Basic M-0101-S
   Production 2023 (Lead Designer)
   Production 2023 (Designer)
 · DC-304
   Production 2023 (Designer)
 · Mission E
   EuroBike Show 2022  (Lead Designer)
07/2019 - 08/2019  PINWU Design Studio 
Product Design Intern 
 · Preparing for the Opening of the Coloring Exhibition

06/2017 - 08/2017  Ningbo Morgen Design Co., Ltd 
Brand & Product Design Intern
 · Guangbo Stationery series design including A5 notebook, stapler, document folder & utility knife
 · Hengjian outdoor projection LED lamps
 · Taobao promotional videos.

Reddot Award Product Design 2024: Best of the Best (KUKA KMP Series)
iF Design Award 2024 (KUKA KMP Series)
iF Design Award 2023 (P-8 Series)
iF Design Award 2023 (Industrial Automation)
Reddot Award Product Design 2023 (Industrial Automation)
Reddot Award Product Design 2023 (DC-304)
London International Creative Competition Shortlist in Use 2020 (BEI)
YouFab Global Creative Award Finalist 2020 (BEI)
iF Design Talent Award 2020 (BEI)
K-Design Award Winner 2020 (BEI)
IDA Gold Winner 2018 (Easy Diaper)

Dutch Design Week 2020 (CO-habitant)
Dutch Design Week 2020 (BEI)
Design Engineering Summer Show 2020 (BEI)
RCA 2020 (CO-habitant)
RCA WIP Show 2020 (BEI)

Email: li_jinzhao@outlook.com ​​​​​​​​​​​​​​
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